X Factor Dub Factor | Promax Gold winner
My creative idea for ITV came to fruition and thanks to a talented team of creatives, writers, and video producers, it scooped up a Promax Gold Award for Best Social Video in 2016.
As the Social Creative working on the X Factor for ITV. I proposed the idea of creating an overdubbed “must watch” video with a laugh-out-loud voiceover featuring famous judges moments from a previous show.
This reminded fans why they love the judges, but also brought The X Factor into the age of the internet.