Getting Social in Music

A look back at my agency work in the world of music.

From live tweeting at the Mercury Prize 2013 Awards ceremony to hitting the road with the Jack Daniel's team, and launching McBusted online. Here are some highlights...

Collaborating with artists, music managers and record labels on a daily basis was an ideal environment for creativity to flourish.

Our digital content invited audience engagement and we often rewarded fans for their interactions. For instance, when we asked fans of American Idol winner, Phillip Phillips to send in their pictures of what home meant to them, we rewarded them with a "Home" made video. You can watch it here.